LAUNCESTON women have shown their philanthropic strength by collecting 400 kilograms of food for the Curves annual food drive for a local charity.
Launceston City Mission received the donation this month and chief executive Albert van Zetten said it would ease the pressure during the difficult winter months.
Curves Launceston owner Eve Bolzonello said the goal of the food drive was for the community to come together to help families in need.
"At the core of our business is the message that women are stronger when they rally together, and that is the point we hope to bring home with our food drive," she said.
"We want to show our community just how powerful the generosity of our members can be."
As an incentive Curves members who donated a bag of groceries received a reusable Curves grocery freezer bag and non-members were able to join the gym for free.
The food drive is an annual appeal held by Curves locations throughout the world to support a range of charities.